NOLO Cocktail Co.
Student Project - Brand Writing
Copywriting - Art Direction - Brand StrategyThe Brief: Conceptualize a brand and develop a tone of voice, visual identity and strategic plan for introducing the product internally as well as to the customer.
The Design: The design for NOLO Cocktail co. came from the idea that you don’t need to hide being sober from the world. The bright and playful aesthetic was chosen to help the NOLO brand stand out from the crowd. In developing the brand there was a focus on the tone being unapologetic and the visual language being youthful, vibrant and fun!
The Deliverables: Brand Origin Story, Print Magazine, Employee Handbook
NOLO Cocktail Co. is inconspicuous and doesn’t set you apart from the other drinkers in the world, there doesn’t need to be a conversation why we don’t drink because with NOLO no one cares!
NOLO Cocktail Co. is a female founded beverage company that creates and distributes non-alcoholic ready to drink cocktails in Toronto, Canada. Everything is made and sourced locally in an effort to help sustain our local Toronto economy. NOLO is a people first brand that prides itself in its authenticity and community.
Mission
NOLO Cocktail Co. aims to be the go to ready to drink non-alcoholic cocktail in Toronto for people who dare to do life their own way.
Vision
To be a company that doesn't sacrifice it's conscience to enjoy life and to be a catalyst for building communities on a foundation of honesty and authenticity. To support people no matter what in order to build them up and create success.
Whether you're sober for a moment, a month or a lifetime you don't need to explain.
With NOLO no one will ask you why you're not drinking
they'll just ask if you're having another!
Community Culture
Supporting the local business community is incredibly important to NOLO. We maintain a standard of sourcing all botanicals, ingredients and materials needed for production from within Toronto and the GTA.
Company Culture
It is important to us at NOLO that everybody in our bubble has all of the opportunity they deserve. We do our best to keep a happy work environment by making sure we listen to each other and we strive to always be better than yesterday.